HIGH QUALITY PHOTOGRAPHY
We extensively use a Professional Virtual Viewing Company for almost all of our home listings. We utilize HDR photography which stands for High Dynamic Range and is a post-processing technique for combining multiple exposures to create images with a wider range of tonal detail. HDR images capture more detail in both the shadows and highlights.
Professionally shot listings sell faster and for more money vs. listings with amateur photographs.
MATTERPORT™ 3D TOUR
A Matterport™ 3D tour provides a walkthrough of a listing but provides a fully immersive experience where you control where you want to go. We provide viewers with an immersive experience of listings, creating a much more realistic environment that home shoppers can engage with online. The final product is a dimensionally accurate, high-definition model of the listing that can be navigated with the click of a mouse or cursor key. New in 2016 is something called “Mattertags”. This option will enable us to label any object in the three dimensional space allowing us to include a photo and description to highlight a special feature or particular upgrade. Because Mattertags will be attached to objects in the 3D mesh, these object will appear labelled from any vantage point.
Adding a Matterport tour has shown people to spend up to 88% more time viewing your listing.
TRUETOUR™ VIDEO
When it comes to video, only a Truetour™ can provide a true walk through of a listing. Our TrueTour™ video shows prospective buyers how the rooms connect and the flow of the house - like having an open house 24 hours a day, 7 days a week!
The average internet user spends 88% more time on a website with video than without.
A TrueTour™ real estate video tour can save you and your sellers time and money on showings because only truly interested parties will come look at the property. They will already have their “first viewing” online and have a better feel for what to expect.
Viewers retain 95% of a message when they watch it in a video vs. 10% when reading it in text.
MLS & WEB BROADCASTING
More important than ever is the listing of your home on the local MLS internet system. The local Realtor’s Association of Hamilton/Burlington has been amalgamated with a multitude of connecting boards to expand the reach of each realtor in the region to have instant access to listings over a huge geographical area. From Niagara all the way to Kitchener back east through Guelph, to North Milton and all the way South through Milton and into Oakville.
Your local Realtor has never had so much information available to assist them to fast track your listing to their clients.
Having your listing fully ready to pop on this system is key to attracting immediate attention and interest in your listing. Each board web broadcasts your listing to numerous offshoot internet sights so that you are getting maximum exposure by hosting on one system like never before.
LAWN AND DIRECTIONAL SIGNS
A prominent ‘For Sale’ sign placed in a conspicuous location on your front lawn is a great way to generate interest in your property. Statistics show 21% of Buyers hear about a home ‘For Sale’ from the yard sign and word of mouth generated from that sign. Our sign prominently directs people directly to our web site for them to view the virtual tour for your property right there in front of the home further qualifying the home in the Buyers minds. From there they can either call or email me directly or call their agent to book a showing for the home if we have fully captivated their interest through the Media and Information sections of your Virtual Tour. Directional signs guide people from area side streets to your front door.
FULL COLOUR BROCHURES
A typical listing will warrant a full colour brochure featuring key pictures of the home and again directing the people to view the virtual tour for more information about the facts and features of your home. This is a tangible keepsake that interested parties can take from the home to refer back to once they are back home and are thinking more seriously about your home.
PUBLIC OPEN HOUSES
We believe that Open Houses are a great to hold for a house ‘For Sale’ as we don’t believe in putting any restrictions on our market exposure for a listed property. Common sense says it is smart to expose your home to the largest number of buyers as possible and getting buyers and other agents walking through your home at an open house is a great way to get people talking about your home. It also allows us to answer any questions and further qualify the home for prospective buyers. Whom better to sell your house than the two people who knows almost as much about the home as you do. Open Houses do sell houses!
NEGOTIATE LIKE A MASTER
Negotiating is a skillset that is difficult to Master which is why a skilled agent can handle this for you to ensure that the deal is made for the highest possible price with the ideal term and conditions. In most market situations the starting offer will be lower than your asking price. Don’t be concerned or offended but realize this is a starting point to the negotiation process. The positive is you have an interested Buyer and they have started negotiating with a proposed price. Let the negotiating begin!! Once you find an agreed upon price and the Buyer has fulfilled their conditions the deal is done!
Congratulations – You Have Sold Your Home!
